On December 6, 2023,The BrandLaureate honored Prem Rawat and The Prem Rawat Foundation (TPRF) with a distinguished award for outstanding peace initiatives and excellence in branding.

The World Brands Foundation formed The BrandLaureate to acknowledge trailblazers and visionaries, honoring Prem Rawat and TPRF with the Book of World Records Award. The new 2023 award from The BrandLaureate followed Prem Rawat’s induction into the renowned organization’s Hall of Fame in 2012. He received the The BrandLaureate Lifetime Achievement Award that year, and he was inducted into the Hall of Fame along with Nelson Mandela.